Over the last decade, Robyn Rihanna Fenty has left a notable mark on American culture, showcasing her influence through achievements in the music industry, contributions to beauty and fashion, and her impactful humanitarian efforts.
The lingerie and underwear brand owned by the Barbadian beauty has introduced a new collection called ‘Game Day,’ set to be released just before the superstar’s upcoming performance.
Rihanna, the Barbadian singer, founded the lingerie brand Savage X Fenty, emphasizing inclusivity and confidence for individuals of all genders, sizes, and backgrounds. The product range includes bras, underwear, loungewear, and sleepwear. Savage X Fenty offers an optional Xtra VIP membership program, granting discounts and early access to new releases.
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A collaboration between Rihanna and TechStyle Fashion Group gave rise to Savage X Fenty, initially existing exclusively online. The entire pre-launch promotion occurred on Rihanna’s Instagram account. On May 11, 2018, the brand’s website and a pop-up store in Brooklyn, New York, opened simultaneously. The inaugural collection sold out within a month of its introduction.
